CRYPTO FEST 2024
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Lorena Mathendu
Marketing Manager of BitgetLorena Mathendu is a seasoned blockchain professional with over four years of experience in the cryptocurrency industry, specializing in community building, product marketing, and general marketing strategies. His passion lies in helping individuals and organizations unlock the potential of emerging technologies such as blockchain, DeFi, and cryptocurrencies.
Currently, he serves as the Marketing Manager for Africa at Bitget, where he leads marketing initiatives across the continent to drive the adoption of Bitget’s products and services. In this role, he oversees strategic marketing campaigns, manages partnerships, and coordinates efforts to grow their presence and user base in key African markets. His focus is on developing tailored marketing strategies that resonate with local audiences while aligning with global objectives.
Before joining Bitget, he was the Community Manager for Binance East and West Africa, where he spearheaded initiatives that significantly increased user engagement and product adoption. His key responsibilities included doubling the penetration rates of key products like copy trading, P2P, and Binance Pay through targeted campaigns, and managing community growth and education programs, both online and offline.
- https://www.bitget.com
